Apple. - Tim Severin, President of Baja creative entity Telstra company snapshot analysis of market and technology of silicon. The valley through discussions with executives in variousApple Inc. some depth. Volunteer to convey the mystery, the success of Apple through Time.
Although many people are trying to understand why Apple lost the PC battle with Microsoftproducts and strategies before the iPod and the iPhone was extremely successful, but Tim can be transmitted. Conclusion that more than 6, you should not miss!
A. Every product that Apple created to evolve into something even I would have used it.
"Tim," explaining that there is a chance to do projects with technology companies, he found that the target is located on the "innovative" technology first. Then I thought that. People will want to use the product or not. Engineers who are enamored with technology. And create something different, simply because they can do it, but the engineers of the "Green" building products. To meet the demand for their truly are, "said Steve Jobs," was pioneered in the "user".
All products are based on the answer to Steve Jobs and his engineers, who are acting as the client. This product is not what they lack in their daily lives.
Two. A user-friendly.
"Steve Jobs" was very strict with the "design" is important. If it can not be easily used to being branded as "useless" as it is driving the design of the so-called "user interface" on the first day until now, it is also the motto of software engineers. and All Apple hardware products to provide a "yes" easy to understand.
And learn about technology and more sophisticated "users" want even more features. Sometimes the "easy" it is more difficult than the "Apple" is a device that supports. From professional to amateur. It is easy to use a broader definition to another. Apple is the only company looking to use the product and make it a prime target for all the products to market.
Three. Do anything to make it easy.
"Tim" told to go talk to the many telecommunications operators in France. Remember that a failure to find a way to compete with the "Apple" on the question of that. Why Apple is successful. One executive commented. The main reason comes from the fact that the company has only one product. By an "iPhone".
This enables consumers to purchase decision-making process. Because Apple makes it easy for the executives said. In his calls to 25 different models were required to meet the difficulty. The need to know about new products. Consumers have the option to decide to have an Apple "iPhone" only.
Anyone who walks into the "Apple Store" that employees are knowledgeable about products as well. Although the iPhone is limited to only one choice of consumers. But back to the contrary. The company Creative Strategies Research Award from marketers that consumers love to have a real choice. I want the process to be simple, not complex technology product because there's too many options. Would not deny that. Customers in the market enthusiasts. This will require a variety of options. And sometimes complex.
But from my experience as a market analyst, "said Tim," that is the main user groups of enthusiasts. To make it easier to do this as a positive answer "Apple" and I have never tried to add the iPhone, iPad, iPod, or create a more satisfying 1-2 consumer strategy. When viewed from the sale of a family of devices, "I" in each year.
Four. To customer service and computer experience.
"Steve Jobs" to understand the main problem is that even if the technology to create products that are easy to use it. But consumer products are used in different ways, often caused by frustration.To help consumers at all levels is "Apple" to take advantage of this. With its emphasis on simplicity, making staff knowledgeable about products as well. Notice of our sales are not asked."To have something like" I will ask about that. "Today, you need to do?" Instead.
The main question is who is in the shop. The customer explained it to their own needs. Employees who do not have to deal direct with the experts do not doubt that 50% of people who buy Apple products are a new customer. It is easy to use and understand. If you have not managed to talk to the retailer or the telephone.
5. Apple creates new products that do not come better than this.
Normally, Apple did not invent a new product or product line. The first company to build a PC for home consumption. And equipment. Mac and PC user interface is graphical. The origin of the mouse, but the product of all but the old story new. Apple did not invent the MP3 player just to improve better. As well as smart phones and tablet.
"Jonathan's drive," designed for "apple" in an interview earlier that "Our goal is very simple. It is to design and make products better. If you make something better or it will not do it, do it yourself "lesson for" apple "would be an" iPod "and then applied to the smart. phone and tablet at a later time.
6. Apple will be made available to competitors at least two years.
This is the factor that makes the most feared competitors. While competitors are going to be enough product to compete with the "Apple" they started to develop new products scheduled for release in the next two years, as the new iPhone. Which will be released in Oct this year and has since completed two years ago, the "iPhone" is being developed now will be launched in the fall of 2557. as well as "ice pad" that has since completed two years ago and the company is currently in development will be delivered in 2558, this issue is a nightmare for opponents. And it was this soon.
"Tom," and added that Article 6 above, "Apple" to invest in the fabrication of parts, processes, etc. The software has an excellent, well-designed. Apple ecosystem, and content applications. The service enables companies to succeed, however, he believed that the six above are key to our success, and as long as the "Apple" to believe in the simple and six joints to it. will continue to grow. And take market share in the company to continue to compete.
Source By prachachat.
